Consumer Product Classes

question 365

Multiple Choice

Consumer product classes

• A) are based on how the product will be used.
• B) are based primarily on how much effort is actually involved in making a purchase.
• C) suggest the type of marketing mix that should be used, but business product classes have little to do with the marketing mix that should be used.
• D) are based on how consumers think about and shop for products.
• E) None of these alternatives is correct.

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Definitions:

Leisure

Free time when one is not working or attending to other duties, often used for relaxation, entertainment, or hobbies.

Nonlabor Income

Income received that does not come from employment or work, such as investment returns or inheritance.

Wage Rate

The amount of money paid to an employee for a unit of time worked, typically expressed per hour or year.

Leisure

Represents time that an individual spends away from work and other compulsory activities, often used for relaxation, recreation, or personal interests.