Consumer Product Classes

question 365

Multiple Choice

Consumer product classes

• A) are based on how the product will be used.
• B) are based primarily on how much effort is actually involved in making a purchase.
• C) suggest the type of marketing mix that should be used, but business product classes have little to do with the marketing mix that should be used.
• D) are based on how consumers think about and shop for products.
• E) None of these alternatives is correct.

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Definitions:

Productivity

A measure of the efficiency of a person, machine, factory, system, etc., in converting inputs into useful outputs.

Public

Pertaining to or affecting the people or community as a whole.

Empirical Evidence

Information that is acquired by observation or experimentation, serving as a basis for knowledge or validation.

Wage Differences

Variations in compensation received by individuals for their labor, often influenced by factors such as skill level, experience, education, and geographic location.