The Job of Product or Brand Manager Is Often Created

question 123

Multiple Choice

The job of product or brand manager is often created when a firm:

• A) has many different kinds of products or brands.
• B) wants to eliminate the job of the research and development department.
• C) wants to eliminate the job of sales manager.
• D) wants to do away with product "champions."
• E) None of these alternatives is correct.

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Definitions:

Psychoanalytic Perspective

A psychological approach that emphasizes the influence of the unconscious mind on behavior, developed by Freud.

Job Crafting

The process by which employees actively reshape their job roles and tasks to improve fit, satisfaction, and engagement.

Crafting Behaviours

Actions taken by individuals to reshape their jobs, altering tasks, relationships, or perceptions to improve job satisfaction and engagement.

Management Commitment

The extent to which management is dedicated to the development, implementation, and continuous improvement of systems and processes.