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Focus Groups Are a Way to Gather Primary Data Quickly

question 195

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Focus groups are a way to gather primary data quickly, but at a relatively high cost.


Definitions:

Index Rate

An Index Rate is a benchmark interest rate, such as the LIBOR or Prime Rate, that variable-rate loans or mortgages are often based on.

Variable Interest Rate

An interest rate that can fluctuate over time based on underlying benchmarks or indices, affecting the cost of borrowing or the yield on savings.

APR

Annual Percentage Rate, the yearly interest charge for borrowing, expressed as a percentage of the principal loan amount.

Truth in Lending Act

A federal law designed to promote informed use of consumer credit by requiring disclosures about its terms and cost.

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