The Extent to Which Marketing Research Data Measures What It

question 101

True/False

The extent to which marketing research data measures what it is intended to measure is known as the confidence level.

---

Definitions:

Cognitive Learning

Learning based upon mental processes, such as thinking, memory, understanding, and reasoning, rather than by emotional or instinctual responses.

Classical Conditioning

The development of understanding through the combination of a naturally present stimulus and one from the environment.

Adaptability

The ability to change or be changed to fit varied circumstances or environments, often essential for survival, growth, and development.

Learning

The act of gaining new insights, learning, abilities, values, or inclinations by means of education, practical exposure, or instruction.