Procedures That Develop and Analyze New Information to Help Marketing

question 175

Multiple Choice

Procedures that develop and analyze new information to help marketing managers make decisions are called:

• A) marketing research.
• B) statistical techniques.
• C) operational planning.
• D) strategy planning.
• E) sample building units (SBUs).

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Definitions:

Systems/Contingency

A theory or approach that emphasizes the need to adapt management strategies or organizational structures based on the current environment and specific situations.

Communication

The process of exchanging information or expressing ideas and feelings through verbal or non-verbal means.

Systems/Contingency Manager

A professional responsible for adapting management strategies to address and anticipate various situations or changes within an organization, ensuring flexibility and effectiveness.

Management Model

A framework or blueprint that outlines how an organization's resources are mobilized and managed to achieve its goals.