Setting Up a Marketing Information System Can Be Valuable to Marketing

question 174

Multiple Choice

Setting up a marketing information system can be valuable to marketing managers because

• A) most companies have much useful information, but it often isn't available or accessible when the manager needs it.
• B) most market-oriented companies only need a certain type of information once or twice.
• C) marketing research data is rarely as accurate as data from a marketing information system.
• D) market-oriented managers can always use more data.
• E) a company that can't afford marketing research should at least have a marketing information system.

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Definitions:

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a given price.

Quantity Supplied

The quantity of a product or service that suppliers are ready and can offer for sale at a particular price during a defined timeframe.

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a given price, in a given time period.

Coffee

A brewed drink prepared from roasted coffee beans, which are the seeds of berries from the Coffea plant.