Reshma Ananda, a Marketing Manager for the Grocery SuperStore Retail

question 238

Multiple Choice

Reshma Ananda, a marketing manager for the Grocery SuperStore retail chain, fired up a computer program that gave her ready access to information about product availability and customer buying. The program helped her immediately set prices for bananas and cherries. This type of computer program is called ______.

• A) a decision support system
• B) data warehouse management
• C) an Internet
• D) PRICE analysis software
• E) raw data manager

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Definitions:

Brain Imaging Techniques

Methods or technologies used to visualize or study the structure or function of the brain, such as MRI or PET scans.

Autopsy

A post-mortem examination to discover the cause of death or the extent of disease.

Research Design

A structured plan that outlines how a study will be conducted to investigate a particular problem or hypothesis.

Quasi-Experiment

An empirical study that appears to involve some, but incomplete, experimental control (e.g., through nonrandom assignment of participants to conditions).