Which of the Following Is an Ethical Problem in Marketing

question 228

Multiple Choice

Which of the following is an ethical problem in marketing research?

• A) A researcher does not disclose problems that occurred during consumer interviews.
• B) A company calls consumers under the guise of doing research when the phone calls are really sales pitches for the company's products.
• C) A manager informs a researcher that the only acceptable results are ones that confirm the manager's existing viewpoints.
• D) A researcher deliberately withholds details about how a research study was conducted.
• E) All of these statements illustrate ethical problems in marketing research.

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Definitions:

Golgi Bodies

Organelles found in most eukaryotic cells that modulate the transport and packaging of proteins and lipids within the cell.

Nucleus

A membrane-bound organelle within a eukaryotic cell that contains most of the cell's genetic material.

Cytosol

The liquid found inside cells, excluding organelles and other structures, in which cellular components are suspended.

Expressed Genetic Traits

Observable characteristics or phenotypes of an organism that result from the interaction of its genetic makeup with the environment.