Which of the Following Is an Ethical Problem in Marketing

question 228

Multiple Choice

Which of the following is an ethical problem in marketing research?

• A) A researcher does not disclose problems that occurred during consumer interviews.
• B) A company calls consumers under the guise of doing research when the phone calls are really sales pitches for the company's products.
• C) A manager informs a researcher that the only acceptable results are ones that confirm the manager's existing viewpoints.
• D) A researcher deliberately withholds details about how a research study was conducted.
• E) All of these statements illustrate ethical problems in marketing research.

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Definitions:

Cultural Diffusion

The spread of cultural beliefs and social activities from one group to another, including the adoption of cultural practices and symbols.

Celtic Band

A group of musicians specializing in music derived from the Celtic regions of Ireland, Scotland, and other areas, often featuring traditional instruments.

Buddhist Meditation

A form of mental training and discipline in the Buddhist tradition aimed at enhancing mindfulness, concentration, and insight into the nature of existence.

Material Culture

The physical objects, resources, and spaces that people use to define their culture, including homes, artwork, tools, and religious artifacts.