What Is the First Step in the Marketing Research Process

question 48

Multiple Choice

What is the first step in the marketing research process?

• A) Analyzing the situation
• B) Interpreting the data
• C) Defining the problem
• D) Getting problem-specific data
• E) Solving the problem

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Definitions:

Task Inventories

Comprehensive listings of tasks and responsibilities associated with specific jobs, used for job analysis, training, and performance evaluation.

Position Analysis Questionnaire

A standardized tool used in human resource management to evaluate the job duties and requirements of a position by analyzing various factors related to the job.

Work Behaviors

The actions and attitudes of employees in the workplace that contribute to the achievement of organizational goals.

Position Analysis Questionnaires

A standardized tool used in job analysis to gather quantifiable data regarding job tasks and the qualifications needed to perform them.