The Most Difficult and Important Step in the Scientific Approach

question 204

Multiple Choice

The most difficult and important step in the scientific approach to marketing research is:

• A) defining the problem.
• B) interpreting the data.
• C) solving the problem.
• D) analyzing the situation.
• E) getting problem-specific data.

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Definitions:

Unique Subjective Experience

The individual and personal perception or feeling that one undergoes, distinct and different for each person.

Characteristic Pattern

A distinctive or regular arrangement of traits or features that is typical of an individual or process.

Personality

describes the individual differences in characteristic patterns of thinking, feeling, and behaving.

Environmental Stimuli

External factors or changes in the environment that can elicit a response from organisms.