A Situation Analysis Is Highly Beneficial to Marketers for All

question 67

Multiple Choice

A situation analysis is highly beneficial to marketers for all the following reasons except:

• A) it is very informative.
• B) it requires little time.
• C) it is inexpensive compared to formal research efforts.
• D) it requires only a phone or Internet access.
• E) it yields relevant primary data.

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Definitions:

Globalization

The process by which businesses, cultures, and societies become more interconnected and interdependent through trade, communication, and technology on a global scale.

Connectivity

Refers to the state or extent of being connected or interconnected, especially regarding telecommunications or computing devices.

Contingency Anchor

A reference or standard used to anticipate and prepare for potential future scenarios or outcomes.

Organizational Behavior

The study of how people interact within groups, particularly in work settings, and how this affects the organization's functioning.