Two Similar Groups of Consumers Are Shown Different Magazines Which

question 177

Multiple Choice

Two similar groups of consumers are shown different magazines which include the same ad. Then each consumer is asked questions about the advertised product. This seems to be a description of

• A) the experimental method.
• B) a set of focus group interviews.
• C) a consumer panel research project.
• D) a set of personal interviews.
• E) None of these alternatives is a good answer.

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Definitions:

Population

The total number of people inhabiting a specific area or region.

Researchers

Individuals engaged in conducting systematic investigation to establish facts or principles or to collect information on a subject.

Conclusions

Represent the final judgments or decisions reached after considering all the relevant evidence and arguments.

Naturalistic Observation

The observation of behavior in a real-world setting.