The Two Basic Methods for Obtaining Primary Information About Customers

question 79

Multiple Choice

The two basic methods for obtaining primary information about customers are

• A) defining and analyzing.
• B) questioning and observing.
• C) intranet and data from private research organizations.
• D) marketing information systems and cost data.
• E) Internet search and library search.

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Definitions:

World War II

A global conflict that took place from 1939 to 1945, involving most of the world's nations and culminating in significant geopolitical changes.

Technological Change

Technological change refers to the overall process of innovation, invention, and diffusion of technology or processes, enhancing productivity or altering societal lifestyles.

Income Inequality

The unequal distribution of income among individuals or households within a given population or economy.

Labor Demand

The total amount of workers that employers within an economy or industry are willing and able to hire at a given wage rate.