One of the Major Disadvantages of the Focus Group Interview

question 115

Multiple Choice

One of the major disadvantages of the focus group interview approach is that

• A) ideas generated by the group can't be tested later with other research.
• B) it is difficult to measure the results objectively.
• C) it is difficult to get in-depth information about the research topic.
• D) there is no interviewer, so the research questions may not be answered.
• E) once the interview is over there is no way for a marketing manager who was not there to evaluate what went on.

---

Definitions:

Public Defender

A lawyer appointed by the court to represent defendants who cannot afford to hire a private attorney in criminal cases.

Deemed Reasonable

Considered or judged to be fair, appropriate, or within acceptable limits according to prevailing standards or circumstances.

Act of Omission

A failure to perform an act or duty that one is obligated to do by law or promise.

Tax Return

A form filed with a government body, reporting income, expenses, and other pertinent tax information, used to calculate tax liability.