Marketing Research Which Seeks Structured Responses That Can Be Summarized

question 42

Multiple Choice

Marketing research which seeks structured responses that can be summarized is called:

• A) focus group research.
• B) quantitative research.
• C) qualitative research.
• D) situation analysis research.
• E) open-ended research.

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Definitions:

Plastic

A synthetic material made from polymers, often used for a variety of manufactured products; in psychology, refers to the brain's ability to adapt and change.

Environmental Conditions

The external factors and influences that affect the living organisms and their survival.

Biological Son

A male child related by direct genetic lineage to his parents, specifically sharing DNA with his biological mother and father.

Genes

Units of heredity made up of DNA, acting as instructions to make molecules called proteins.