A Firm Intends to Use an Online Survey Questionnaire in a Marketing

question 41

Multiple Choice

A firm intends to use an online survey questionnaire in a marketing research project. Compared to a mail survey:

• A) feedback will likely be faster online.
• B) the response rate will likely be lower online.
• C) respondents will likely be younger and better educated online.
• D) costs will likely be less online.
• E) All of these alternatives are correct.

---

Definitions:

Nonprice Competition

Competition based on distinguishing one’s product by means of product differentiation and then advertising the distinguished product to consumers.

Independent Pricing

A pricing strategy where prices are set based on internal considerations or costs rather than being influenced by competitors or market prices.

Diagram

A graphical representation used to illustrate relationships, data, or processes in a clear and concise manner.

Duopoly Game

A market structure characterized by two firms controlling the majority of the market share, often analyzed in game theory to predict outcomes.