A Marketing Manager Wants to Know If a "2 for 1

question 180

Multiple Choice

A marketing manager wants to know if a "2 for 1" coupon will attract new customers. He will get the most persuasive results if he uses

• A) a focus group to ask consumers if they like the idea.
• B) an experimental method in which only some consumers get the coupon and the purchases of the two groups (with and without coupons) are compared.
• C) personal interviewers to ask consumers how they will react.
• D) a mail survey to ask consumers if they use coupons and why.
• E) None of these would allow the manager to determine if the coupon will help get new customers.

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Definitions:

Current Demand

The existing desire or need for products or services in the market at a specific point in time.

Price Expectation

Anticipations about future prices that can influence the current decisions of consumers and producers.

Surplus

A market condition where the quantity supplied exceeds the quantity demanded at a given price, often leading to downward pressure on prices.