Setting Up a Marketing Information System Can Be Valuable to Marketing

question 174

Multiple Choice

Setting up a marketing information system can be valuable to marketing managers because

• A) most companies have much useful information, but it often isn't available or accessible when the manager needs it.
• B) most market-oriented companies only need a certain type of information once or twice.
• C) marketing research data is rarely as accurate as data from a marketing information system.
• D) market-oriented managers can always use more data.
• E) a company that can't afford marketing research should at least have a marketing information system.

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Definitions:

Direct Expense

A cost that can be directly attributed to a specific cost object, such as a product, department, or project, making it easy to trace the expense directly to its source.

Profit Center

A part of an organization that is directly responsible for generating its own revenue and profits.

Fixed Assets

Long-term tangible assets, such as buildings, machinery, and equipment, used in operating a business and not expected to be converted to cash in the current or next fiscal year.

Yearly Income

The total amount of income generated by a person or entity in one fiscal year.