The Cereal Bar, a Fast-Food Restaurant That Sells Breakfast Cereal

question 106

Multiple Choice

The Cereal Bar, a fast-food restaurant that sells breakfast cereal, wanted to see if a different price for its Wild O's breakfast special would affect demand. So the marketing manager used ________ when she tested two different prices at two different stores and compared sales.

• A) idea testing
• B) segmentation research
• C) experimental method
• D) test-marketing
• E) focus groups

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