It Isn't Necessary for Marketing Managers to Be Involved with Marketing

question 105

True/False

It isn't necessary for marketing managers to be involved with marketing research specialists, since research requires statistical skills which managers usually don't have.

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Definitions:

Easy-to-Prepare

Referring to products that require minimal time, effort, or cooking skills to make ready for consumption.

Point-Of-Purchase

The location or moment at which a transaction occurs, often used in marketing to refer to strategic placements of products or promotions.

Store Aisle

A passageway between shelves and stands in a store, designed to facilitate the movement of customers and the display of products.

Sales Promotion Tool

A marketing strategy used to boost short-term consumer demand or stimulate market demand for a product or service.