Which of the Following Observations About the Use of a Marketing

question 200

Multiple Choice

Which of the following observations about the use of a marketing information system (MIS) is FALSE?

• A) Not every firm has a complete MIS.
• B) An MIS tends to focus on recurring information needs.
• C) For most firms it pays to wait to until you have important questions you can't answer.
• D) It is the job of the MIS specialist to ask for the right information in the right form.
• E) An MIS shouldn't be the only source of information for managers while making decisions.

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Definitions:

Blind Spot

An area in the visual field that lacks detection due to the absence of receptor cells on the spot where the optic nerve enters the retina.

Axons

Long, slender projections of nerve cells that transmit electrical impulses away from the neuron's cell body to other neurons, muscles, or glands.

Retina

A layer of cells at the back of the eye that senses light and sends images to the brain for visual recognition.

Occipital Lobe

The region of the cerebral cortex located at the back of the brain, responsible for processing visual information.