Managers at Wayzata Communications, an Internet Service Provider, Want Access

question 212

Multiple Choice

Managers at Wayzata Communications, an Internet service provider, want access to a continual flow of information about their market-available whenever they need it. Wayzata managers need a(n)

• A) marketing information system.
• B) intranet.
• C) data warehouse.
• D) customer relationship management system.
• E) big data.

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Definitions:

Present Value

The current worth of a future sum of money or stream of cash flows given a specified rate of return.

Cash Inflows

Money received by a company during a given period, including revenues, investment returns, loans, and other forms of financing.

Payback Period

The time it takes for an investment to generate an amount of income or cash equivalent to the cost of the investment itself.

Straight-line Basis

Straight-line basis is a method of calculating depreciation and amortization, wherein an asset's cost is evenly spread over its useful life.