Often the Most Difficult Step in the Marketing Research Process

question 148

Multiple Choice

Often the most difficult step in the marketing research process is:

• A) analyzing the situation.
• B) defining the problem.
• C) getting problem-specific data.
• D) interpreting the data.
• E) None of these is a good choice.

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Definitions:

Modernity

The quality or condition of being modern, often associated with cultural and economic developments in society following the Age of Enlightenment.

Social Change

The alteration over time in behavior patterns, cultural values, and norms of a society.

Cultural Diffusion

The process by which cultural beliefs, practices, and items spread from one society or culture to another.

Technological Determinism

The theory that technology is the principal factor driving societal changes and shaping societal structure and cultural values.