The Two Basic Methods for Obtaining Primary Information About Customers

question 79

Multiple Choice

The two basic methods for obtaining primary information about customers are

• A) defining and analyzing.
• B) questioning and observing.
• C) intranet and data from private research organizations.
• D) marketing information systems and cost data.
• E) Internet search and library search.

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Definitions:

Maturation

The process of development in which an individual reaches a higher level of complexity and functionality, often through natural growth or learning.

Apprenticeship

A system of training a new generation of practitioners of a trade or profession with on-the-job training and often some accompanying study.

Piaget

Pertains to Jean Piaget, a Swiss psychologist renowned for his groundbreaking contributions to the study of child development and cognitive theory.

Formal Operational

A stage in Jean Piaget's theory of cognitive development where individuals (typically 12 years and older) gain the ability to think abstractly, reason logically, and use deductive reasoning.