The Two Basic Methods for Obtaining Primary Information About Customers

question 79

Multiple Choice

The two basic methods for obtaining primary information about customers are

• A) defining and analyzing.
• B) questioning and observing.
• C) intranet and data from private research organizations.
• D) marketing information systems and cost data.
• E) Internet search and library search.

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Definitions:

Goods

Physical items that are produced for purchase by consumers, often used to satisfy a want or a need.

Services Produced

The outcomes or results generated by activities that are intended to fulfill a demand or serve a purpose, but are not physical objects.

Developing

The process of growth, progression, or improvement in skills, economies, or nations.

Life Plan

A detailed and structured plan outlining goals, ambitions, and paths to achieve personal milestones over one's lifetime.