Marketing Research Which Seeks Structured Responses That Can Be Summarized

question 42

Multiple Choice

Marketing research which seeks structured responses that can be summarized is called:

• A) focus group research.
• B) quantitative research.
• C) qualitative research.
• D) situation analysis research.
• E) open-ended research.

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Definitions:

Reliability

The extent to which a measurement instrument yields reliable and uniform outcomes consistently.

Low Reliability

The extent to which an assessment or measure lacks consistency over time or across different contexts.

Class Average

The mean score or grade of a group of students.

High Reliability

Describes organizations or systems with processes and practices in place that make them exceptionally consistent in achieving their goals, especially in avoiding catastrophes in high-risk environments.