A Firm Intends to Use an Online Survey Questionnaire in a Marketing

question 41

Multiple Choice

A firm intends to use an online survey questionnaire in a marketing research project. Compared to a mail survey:

• A) feedback will likely be faster online.
• B) the response rate will likely be lower online.
• C) respondents will likely be younger and better educated online.
• D) costs will likely be less online.
• E) All of these alternatives are correct.

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Definitions:

Meta-Analysis

A statistical analysis that combines the results of multiple scientific studies on the same topic to derive more robust conclusions.

Reliability

The extent to which a measurement instrument yields reliable and repeatable outcomes across different occasions.

Conceptual Replications

Studies that investigate the same underlying phenomenon as previous research but use different methods, measures, or participants to provide additional evidence and understanding.

Operational Definitions

Concrete and specific descriptions of how variables are measured or defined within a research study.