Which of the Following Is an Ethical Problem in Marketing

question 228

Multiple Choice

Which of the following is an ethical problem in marketing research?

• A) A researcher does not disclose problems that occurred during consumer interviews.
• B) A company calls consumers under the guise of doing research when the phone calls are really sales pitches for the company's products.
• C) A manager informs a researcher that the only acceptable results are ones that confirm the manager's existing viewpoints.
• D) A researcher deliberately withholds details about how a research study was conducted.
• E) All of these statements illustrate ethical problems in marketing research.

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Definitions:

Credit Card Interest

The cost of borrowing money on a credit card, calculated as a rate of the total amount of unpaid card balance.

Usury Law

Usury Law refers to regulations governing the amount of interest that can be charged on a loan, intended to protect borrowers from excessive and unfair interest rates.

Interest Rate

The cost of borrowing money or the return on saving, expressed as a percentage of the principal amount per period.

Elastic

A characteristic of a good or service that describes its responsiveness to changes in price; highly sensitive to price changes.