Organizational Buyers

question 81

Multiple Choice

Organizational buyers:

• A) rely on many sources of information in addition to salespeople when making purchase decisions.
• B) may use vendor analysis to make certain that all relevant areas of a purchase decision have been considered.
• C) are likely to do little search for additional information if the purchase is unimportant.
• D) tend to be more rational-and less emotional-in their buying decisions than final consumers.
• E) All of these alternatives about organizational buyers are true.