Family, Social Class, Reference Groups, and Culture Are the Psychological

question 10

True/False

Family, social class, reference groups, and culture are the psychological variables that affect a consumer's buying decisions.

---

Definitions:

Symbolic Racism

A form of racism that operates through subtle prejudice and discrimination, relying on symbols that are indirectly related to race.

Unobtrusive Measures

Observational approaches that neither intrude on the processes being studied nor cause people to behave unnaturally.

Modern Forms

Contemporary or current versions, adaptations, or interpretations of traditional or classical themes or objects.

Racism

Prejudice and discrimination against people based on their ethnicity or race.