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A Sales Representative Calls on a Prospective Business Customer Only

question 22

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A sales representative calls on a prospective business customer only to find that the customer has an established relationship with another supplier that seems to be working well. The customer is not interested in considering other suppliers. The customer is currently in a ____________________ situation.


Definitions:

Chi-squared Test

A chi-squared test is a statistical method used to assess the differences between observed and expected frequencies in one or more categories.

Expected Values

The long-term average or mean value of a random variable over numerous trials or occurrences.

Null Hypothesis

A default hypothesis that indicates no effect or no difference, and against which the alternative hypothesis is tested.

Proportions

The ratio of part to whole, expressed as a fraction or percentage, describing the relative size of parts within a population or a whole.

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