Organizational Buyers Purchase the Same Product from More Than One

question 129

Multiple Choice

Organizational buyers purchase the same product from more than one source

• A) if no supplier has a superior marketing mix.
• B) to help ensure continuing supplies.
• C) because a single vendor usually doesn't want all of the business.
• D) if vendor analysis results in a "tie score" for the different suppliers.
• E) None of these is true.

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Definitions:

Flipping

The act of turning something over to its opposite side or changing its position, often used metaphorically to describe a dramatic change in perspective or situation.

Quarter

A three-month period on a financial calendar that acts as a basis for periodic financial reporting and dividend payments.

Nickel

A chemical element with symbol Ni and atomic number 28, known for its strength, corrosion resistance, and usefulness in alloys.

Heads

The side of a coin that typically bears the portrait of a prominent figure or symbol, often used in probability contexts.