After Identifying Its Key Customers in Terms of Profitability, a Firm

question 257

Multiple Choice

After identifying its key customers in terms of profitability, a firm can look to see what similar characteristics those current customers have. Then, it can try to find prospective new customers who characteristics similar to its current customers. What type of research analysis is most likely to prove fruitful in identifying these new prospects?

• A) ISO 9000
• B) Resident buyer codes
• C) NAICS codes
• D) Intermediary codes
• E) JIT codes

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Definitions:

Demographics

Demographics are the statistical characteristics of human populations, such as age, gender, income, and education, used especially to identify market segments.

Unrealistic Expectations

Expectations that are not reasonable or achievable, often leading to disappointment or failure.

Personal Sacrifices

Personal sacrifices are acts of giving up something valued for the sake of other considerations or the welfare of others, often seen as a form of self-discipline or commitment.

Gen X'ers

Individuals born approximately between 1965 and 1980, known for their adaptability, technological adeptness, and independent work ethic.