After Identifying Its Key Customers in Terms of Profitability, a Firm

question 257

Multiple Choice

After identifying its key customers in terms of profitability, a firm can look to see what similar characteristics those current customers have. Then, it can try to find prospective new customers who characteristics similar to its current customers. What type of research analysis is most likely to prove fruitful in identifying these new prospects?

• A) ISO 9000
• B) Resident buyer codes
• C) NAICS codes
• D) Intermediary codes
• E) JIT codes

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Definitions:

Social Support

Assistance and comfort supplied by a network of caring, interested people. Such support plays a critical role in successful aging.

Controversial Adolescent

Refers to a young person during puberty who is known for being involved in or causing disagreements or discussions characterized by differing opinions and views.

Proximity

is the state of being close or near in space, time, or relationship, which can influence social interactions and personal relationships.

Friendships

Relationships based on mutual affection, respect, and trust, typically offering companionship and support between individuals.