A Marketing Manager Who Wants to Apply the "Hierarchy of Needs

question 302

Multiple Choice

A marketing manager who wants to apply the "hierarchy of needs" model should keep in mind that:

• A) most consumers are already satisfied and promotion will be needed to "create a need."
• B) the same marketing mix might satisfy two or more levels of need.
• C) not enough attention is focused on physiological needs.
• D) "social needs" focus on the psychological variables in consumer behavior.
• E) None of these alternatives is correct.

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Definitions:

Medical Restriction

A limitation on certain activities or substances for a patient based on their medical condition to prevent harm or worsening of their health.

Facial Fractures

Breaks or cracks in the bones of the face, often resulting from trauma.

Laceration

A deep cut or tear in the skin or flesh, often requiring medical attention to clean, close, and prevent infection.

Motor Vehicle Accident

A motor vehicle accident is a collision involving one or more vehicles, leading to property damage, injuries, or fatalities.