Which of the Following Statements About "Segmenting" and "Combining" Is

question 265

Multiple Choice

Which of the following statements about "segmenting" and "combining" is true?

• A) Combiners usually have more sales potential than segmenters.
• B) A combiner tries to meet the demand in several segments.
• C) Segmenters try to develop a marketing mix that will have general appeal for several market segments-to obtain economies of scale.
• D) A segmenter assumes that a broad product-market consists of a fairly homogeneous group of customers.
• E) Both segmenters and combiners try to satisfy some people very well rather than a lot of people fairly well.

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Definitions:

Human Chorionic Gonadotropin

A hormone produced during pregnancy that is used in medical tests to detect pregnancy.

Corpus Luteum

A temporary endocrine structure in female ovaries that produces progesterone after ovulation to maintain pregnancy.

Fertilization

The process by which male and female gametes unite, leading to the development of a new organism.

Uterus

A female reproductive organ in mammals, including humans, where a fertilized egg implants, and a fetus develops.