Which of the Following Statements About "Segmenting" and "Combining" Is

question 265

Multiple Choice

Which of the following statements about "segmenting" and "combining" is true?

• A) Combiners usually have more sales potential than segmenters.
• B) A combiner tries to meet the demand in several segments.
• C) Segmenters try to develop a marketing mix that will have general appeal for several market segments-to obtain economies of scale.
• D) A segmenter assumes that a broad product-market consists of a fairly homogeneous group of customers.
• E) Both segmenters and combiners try to satisfy some people very well rather than a lot of people fairly well.

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Definitions:

Ingroup Actions

Refers to the behaviors and activities that are conducted by members within a specific group, often aimed at achieving the group's goals or maintaining its cohesion.

False Consensus Effect

Seeing our own behaviour as being more typical than it really is.

Inflated Grade

A grade that is higher than what would be justified by the student's actual performance, often resulting from grade inflation.

Fundamental Attribution Error

The bias of attributing others' actions more to their character than to external factors, overlooking the influence of situational aspects.