When Consumers Screen Out or Modify Ideas, Messages, and Information

question 275

Multiple Choice

When consumers screen out or modify ideas, messages, and information that conflict with previously learned attitudes and beliefs, this is called:

• A) cognitive perception.
• B) selective perception.
• C) selective retention.
• D) conscious perception.
• E) selective exposure.

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Definitions:

Segment Margin

The amount of profit or loss generated by a particular segment of a business, considering only the revenues and costs directly attributable to the segment.

Absorption Costing

A financial recording technique that incorporates all expenses related to production, such as direct materials, direct labor, and variable as well as fixed manufacturing overhead costs, into the product's cost.

Unit Product Cost

The total cost (direct materials, direct labor, and overhead) assigned to a single unit of product.

Segment CM Ratio

The ratio of a business segment's contribution margin to its sales, indicating the profitability and efficiency of that segment.