When Consumers Screen Out or Modify Ideas, Messages, and Information

question 275

Multiple Choice

When consumers screen out or modify ideas, messages, and information that conflict with previously learned attitudes and beliefs, this is called:

• A) cognitive perception.
• B) selective perception.
• C) selective retention.
• D) conscious perception.
• E) selective exposure.

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Definitions:

Negative Externality

A situation where a third party suffers from a transaction or activity they are not directly involved in, often leading to market failure if not corrected by government intervention.

Compensation

The total amount of the monetary and non-monetary pay provided to an employee by an employer in return for work performed.

Licenses

Official permissions or permits to do, use, or own something.

Pollution

The introduction of harmful substances or products into the environment, causing adverse effects on living organisms and ecosystems.