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Marketing-Oriented Managers See Segmenting as a Process of Aggregating People

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Marketing-oriented managers see segmenting as a process of aggregating people with similar needs into a group.


Definitions:

Associative Elements

Components or factors that are linked through association in psychological processes, such as in learning and memory.

Intellectual Disability

A term used to describe a variety of developmental conditions characterized by significant limitations in both intellectual functioning and in adaptive behavior, which covers a range of everyday social and practical skills.

Prenatal Nutrition

The dietary and nutritional intake and considerations for a woman during pregnancy, affecting both the mother's and the developing fetus's health.

Genetic Abnormalities

Variations or mutations in genes that can lead to diseases, disorders, or physical abnormalities.

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