People from Different Ethnic Groups

question 141

Multiple Choice

People from different ethnic groups

• A) create challenges and not opportunities for marketers.
• B) do not play an important role in the American marketplace.
• C) may be influenced by very different cultural variables.
• D) have common needs.
• E) have similar ways of thinking.

---

Definitions:

Split-Brain Patient

An individual who has undergone corpus callosotomy, a procedure that severs the connection between the brain's two hemispheres, often to treat severe epilepsy.

Conscious Awareness

Conscious awareness is the state of being awake and aware of one's surroundings, thoughts, and experiences.

Schemas

Cognitive structures or frameworks that help organize and interpret information, based on past experiences and knowledge.

Hierarchy Of Needs

Maslow’s pyramid of human needs, beginning at the base with physiological needs that must first be satisfied before people can fulfill their higher-level safety needs and then psychological needs.