The Process of Market Segmentation Involves

question 122

Multiple Choice

The process of market segmentation involves:

• A) identifying small target markets and expanding them into broad product markets.
• B) identifying broad product markets and segmenting then into narrower target markets.
• C) identifying target groups with the fewest potential customers.
• D) selecting a marketing mix to reach everyone.
• E) identifying target markets based on consumers' gender alone.

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Definitions:

Medicaid

A federally funded health cost–assistance program for low-income, blind, and disabled patients; families receiving aid to dependent children; foster children; and children with birth defects.

County Assistance

Programs and services provided by a county government to support its residents, especially in health, financial, or emergency situations.

Finance Charges

Costs associated with borrowing money, including interest and other fees.