The Process of Market Segmentation Involves

question 122

Multiple Choice

The process of market segmentation involves:

• A) identifying small target markets and expanding them into broad product markets.
• B) identifying broad product markets and segmenting then into narrower target markets.
• C) identifying target groups with the fewest potential customers.
• D) selecting a marketing mix to reach everyone.
• E) identifying target markets based on consumers' gender alone.

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Definitions:

Ethics

Moral principles that govern a person's behavior or the conducting of an activity, often applied to professional and business practices.

Federal Law

Legislation passed by the national government of a country, which constitutes the legal framework within which societies operate, affecting both individuals and organizations.

Zero Tolerance

A strict policy that enforces immediate punishment for infractions of a stated rule, with no allowance for excuses or leniency.

Sexual Harassment

Unwanted or inappropriate sexual advances, requests for sexual favors, and other verbal or physical conduct of a sexual nature that affects an individual's employment or creates a hostile work environment.