Examlex
A consumer who is interested in making the switch from a desktop computer to a tablet computer may require a prolonged learning and trial process known as:
Word-of-Mouth
The process by which people share information and opinions about products, services, or experiences, influencing the attitudes and behaviors of others.
Product Life Cycle
The stages that a product goes through from introduction to the market, growth in sales, maturity, and eventual decline.
Marketer
A professional involved in identifying market opportunities, developing strategies, and creating and implementing marketing plans to promote products or services.
Experience Curve
The concept that costs decline and efficiency improves as a company gains more experience in production and operations over time.
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