When Developing Marketing Mixes for International Markets, It Is Detrimental

question 105

Multiple Choice

When developing marketing mixes for international markets, it is detrimental for managers to predict consumer behavior based on:

• A) economic needs.
• B) culture.
• C) personal intuition.
• D) physiological needs.
• E) input from locals in overseas markets.

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Definitions:

Invasion of Privacy

An intrusion upon the personal life of another, without just cause, which can give the person whose privacy has been invaded a right to bring a lawsuit for damages against the person or entity that intruded.

Immigration Act

Legislation governing the conditions under which non-citizens can enter, reside in, or be removed from a country. Specific acts vary by country and period.

Legal Immigrants

Individuals who have been granted the right to live permanently and work in a country other than their country of citizenship through official and legal processes.

Employment-at-Will Doctrine

A legal principle that employment is voluntary for both parties and can be terminated by either the employee or employer at any time, for any reason.