Consumers Go Through Six Steps When Deciding to Accept or Reject

question 51

Multiple Choice

Consumers go through six steps when deciding to accept or reject a new idea. In this adoption process:

• A) the confirmation step follows the decision step.
• B) the evaluation step follows the trial step.
• C) the awareness step follows the interest step.
• D) the trial step follows the awareness step.
• E) None of these is correct for the steps in the adoption process.

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Definitions:

Vasectomy

A permanent method of birth control in which each vas deferens is severed or blocked off, thereby preventing sperm from entering the vas deferens and mixing with seminal fluids to form semen.

Prostate Gland

A muscular gland encircling the urethra that produces about one third of the seminal fluid.

Fem Cap

A brand of cervical caps, which are barrier methods of contraception worn inside the vagina to cover the cervix.

Depo-Provera

A contraceptive injection for women that contains the hormone progestin to prevent ovulation, effectively reducing the chance of pregnancy.