Examlex
It is easier for a marketer to work with existing attitudes than to try to change them.
Consequences
Outcomes or effects that result from a previous action or decision.
Extrinsic Rewards
Rewards that come from an outside source, such as money, grades, or praise, and are not inherently related to the activity being performed.
Activity Reinforced
A concept in behaviorism where actions are strengthened by their consequences, leading to increased likelihood of occurrence.
Medical Treatment
A process or series of actions taken to improve health or relieve a medical condition.
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