Examlex
The AIO items used in life-style analysis include:
Demographic Variables
Characteristics of populations used to segment markets, such as age, gender, income, education, and ethnicity.
Age
A measure of the length of time that an individual or entity has existed, often used as a criterion in demographic segmentation and targeting.
Gender
A category into which humans and most other living beings are divided on the basis of their reproductive roles and functions.
Demographic Segmentation
Segmentation that divides markets by characteristics such as age, gender, income, education, and family size.
Q32: Which of the following is not a
Q39: A generic market description should NOT include
Q40: The "business-to-business" market (B2B market) is comprised
Q62: Qualifying dimensions are those that actually affect
Q124: The "economic buyer" view of consumers says
Q138: Which of the following is a consumer
Q183: Dimensions that should be looked at when
Q184: "Positioning" might cause a marketing manager to:<br>A)
Q193: BEHAVIORAL (rather than DEMOGRAPHIC) segmenting dimensions include:<br>A)
Q267: According to the "hierarchy of needs" model,