Dimensions That Should Be Looked at When Segmenting Consumer Markets

question 183

True/False

Dimensions that should be looked at when segmenting consumer markets are: geographic location and other demographic characteristics, behavioral needs, urgency to get needs satisfied, and willingness to compare and shop.

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Definitions:

Activities Required

The set of actions or tasks that must be performed in order to complete a specific objective or process.

On Time

The occurrence of an event or completion of a task exactly at the planned or scheduled time.

Within Budget

Pertains to expenditures or operations that do not exceed the allocated financial resources.

Fulfill Objectives

The process of achieving targeted goals or outcomes as planned or intended.