Dimensions That Should Be Looked at When Segmenting Consumer Markets

question 183

True/False

Dimensions that should be looked at when segmenting consumer markets are: geographic location and other demographic characteristics, behavioral needs, urgency to get needs satisfied, and willingness to compare and shop.

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Definitions:

Discount Period

The discount period is the time frame during which a buyer can take advantage of a purchase discount offered by the supplier for early payment.

Total Amount Collected

The sum of money received from various sources, including sales, investments, financing, and other business activities.

Gross Profit

The difference between revenue and the cost of goods sold, representing the basic profitability of items or services before deducting operating expenses.

Cost of Goods Sold

The total cost directly associated with producing goods which have been sold.