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When a Consumer Puts Much Effort into Deciding How to Satisfy

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When a consumer puts much effort into deciding how to satisfy a need, he engages in


Definitions:

Midlife Crisis

A period of emotional turmoil in middle age characterized by a strong desire for change, often resulting from the realization of aging and mortality.

Middle-Aged Adults

Individuals typically between the ages of 40 and 65, often experiencing significant life and biological changes including career dynamics, family responsibilities, and health transitions.

Psychosocial Generativity

A concept involving the concern for establishing and guiding the next generation, often associated with midlife development.

Erikson

Identifies Erik Erikson, a developmental psychologist and psychoanalyst known for his theory on the psychosocial development of human beings.

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