One of the Difficult Things About Segmenting Is That Not

question 8

True/False

One of the difficult things about segmenting is that not every customer will neatly fit into some market segment.

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Definitions:

Guilt

A moral sentiment that alerts us to and motivates us to correct a wrong.

Moral Sentiment

A concept in philosophy that refers to the feelings that guide or inform ethical decisions and judgments.

Utilitarians

Advocates of utilitarianism, a moral theory that emphasizes the greatest happiness principle as the guide for ethical behavior.

Greater Good

A principle that suggests actions should be evaluated based on their consequences for the majority or for societal welfare.