Which of the Following Observations Concerning Planning Strategies for International

question 189

Multiple Choice

Which of the following observations concerning planning strategies for international markets is FALSE?

• A) A marketing manager should know that relying on intuition or personal experience may be misleading.
• B) A marketing manager should know that understanding local cultural differences is of no real value.
• C) A marketing manager should know that consumers in a foreign culture are probably bound by some similar cultural forces.
• D) A marketing manager should involve locals who have a better chance of understanding the interests of customers.
• E) A marketing manager should understand that many specific influences do not generalize from one culture to another.

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