Dimensions That Should Be Looked at When Segmenting Consumer Markets

question 183

True/False

Dimensions that should be looked at when segmenting consumer markets are: geographic location and other demographic characteristics, behavioral needs, urgency to get needs satisfied, and willingness to compare and shop.

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Definitions:

Socialized

The process through which individuals learn and internalize the values, beliefs, and norms of their society or social group, influencing their behavior and perceptions.

Discrimination

Unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex.

Mestiza Identity

A cultural identity that embodies the mixture or hybridization of indigenous and Spanish or European heritage, particularly within Latin American contexts.

Gloria Anzaldúa

A scholar and author known for her work in chicana cultural theory, feminist theory, and queer theory.