"Positioning" Might Cause a Marketing Manager To

question 184

Multiple Choice

"Positioning" might cause a marketing manager to:

• A) introduce a new product for a segment with unsatisfied needs.
• B) change a product's promotion to make its image fit more closely with the needs and attitudes of the target market.
• C) shift attention to another market segment where competition is weaker.
• D) physically change his or her product to compete more effectively with a competitor aiming at the same target market.
• E) Any of these could be true.

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Definitions:

Accepted

Acknowledged or agreed upon; an offer or proposal that has been received and approved.

Reasonable Amount

A quantity or level of something (such as time, cost, or size) that is considered fair, proper, and appropriate under typical circumstances.

Express Terms

Specific provisions or conditions explicitly stated in a contract or agreement.

Past Course

A historical pattern of behavior or performance that may be considered in evaluating the current situation or deciding on future actions.