The Process of Naming Broad Product-Markets and Then Segmenting Them

question 151

Multiple Choice

The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called:

• A) Market penetration.
• B) Market segmentation.
• C) Market development.
• D) Market research.
• E) Market pioneering.

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Definitions:

Firm's Backstory

The history or narrative behind a company, explaining its origins, evolution, and the rationale for its existence.

External Analysis

The process of evaluating external factors that could affect an organization's performance, including market trends, competition, and political, economic, social, technological, environmental, and legal factors.

Fanatically Loyal

Describes consumers who are extremely devoted or committed to a brand beyond reason.

Brand's Appeal

is the attractive quality or feature of a brand that draws consumers towards it, influencing their perception and purchase decisions.