The Process of Naming Broad Product-Markets and Then Segmenting Them

question 151

Multiple Choice

The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called:

• A) Market penetration.
• B) Market segmentation.
• C) Market development.
• D) Market research.
• E) Market pioneering.

---

Definitions:

Tourism

The activity of traveling to places for pleasure and exploration.

Transnationals

Corporations or enterprises that operate in multiple countries, transcending national borders in their activities, production, and management.

Economic Refugees

Individuals or groups who are forced to leave their home country due to severe economic hardship, in search of a better standard of living elsewhere.

Internal Migrants

People who move within the boundaries of their own country, typically from rural areas to urban centers, in search of better living conditions or employment opportunities.